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Dexter Krema, a leader in AI digital marketing, has partnered with Aligo AI, the operator of the celebrity image licensing platform CeleVu, to streamline and enhance hyper-personalized marketing through a newly signed Memorandum of Understanding (MOU). This strategic partnership aims to leverage AI technologies to innovate personalized marketing and deliver more efficient solutions for businesses worldwide. Goals of the Dexter Krema and Aligo AI Partnership Through this MOU, Dexter Krema and Aligo AI plan to develop an AI-driven marketing solution and a custom generative AI assistant for businesses. Their joint efforts aim to optimize marketing activities and enable precise, tailored advertising. Key objectives of the collaboration include: Global Expansion of Joint Sales Initiatives The partnership will extend the reach of their marketing solutions and platforms into global markets, helping to establish a broader customer base and promote the adoption of AI-powered marketing tools worldwide. API-Based Platform Integration By integrating Adplorer with CeleVu via APIs, users can seamlessly access and utilize the combined features of both platforms, simplifying their workflows and enhancing usability. Collaborative Content Creation for Global E-Commerce The two companies will co-develop marketing materials and advertising content tailored for global e-commerce platforms, enriching the resources available to businesses. Synergies Between Adplorer and CeleVu CeleVu, operated by Aligo AI, uses advanced algorithms to recommend the most suitable celebrity models for campaigns. The platform allows advertisers to complete celebrity model selection and licensing within 15 minutes, ensuring swift execution of ad campaigns. With this capability, advertisers can quickly acquire celebrity imagery aligned with their brand concepts and immediately apply them to online ads. According to Dexter Krema CEO Dong-Jin Son, “By integrating CeleVu’s model matching capabilities with Adplorer, we’re empowering more customers to achieve faster and more efficient hyper-personalized marketing.” AI-Powered Optimization with Adplorer Dexter Krema has incorporated generative AI and Large Language Models (LLMs) into Adplorer, customizing its capabilities with prompt engineering to create an advanced AI bot. This AI bot identifies consumer intent and analyzes the customer decision journey (CDJ) to recommend tailored ad campaigns that align with a brand’s objectives. The integration of Adplorer and CeleVu boosts efficiency, enabling quick strategy development and execution—a game changer for hyper-personalized marketing. Accelerating Strategy Development with Collaboration Aligo AI CEO Jang-Hyuk Lee highlighted the importance of agility in today’s global advertising market, where quick campaign execution is critical. He expressed confidence that the partnership will position CeleVu as the go-to platform for celebrity ad campaigns. The collaboration is expected to expand the potential of AI-based hyper-personalized marketing solutions globally, fostering deeper connections between brands and consumers. Global Expansion and Future Outlook for Adplorer and CeleVu With this partnership, Dexter Krema continues to drive innovation in the global advertising landscape through its AI-powered marketing solutions. The company remains committed to enhancing Adplorer’s capabilities to deliver more effective personalized advertising while keeping pace with rapidly changing market demands. By combining the strengths of Adplorer and CeleVu, Dexter Krema and Aligo AI are paving the way for a new era of hyper-personalized marketing, setting a benchmark for innovation and efficiency in the industry.

At the recent 2024 Media Tech Open Lab, Dexter Krema introduced Adplorer, its AI-powered One-Stop Marketing Solution designed to redefine the future of advertising. Hosted by the Ministry of Science and ICT and the Institute for Information & Communications Technology Planning & Evaluation (IITP), this event provided a platform for Dexter Krema to present Adplorer as a solution that helps businesses execute personalized marketing strategies more efficiently in an ever-evolving advertising environment. Adapting to the Era of Hyper-Personalization and Cookieless Advertising With Google set to discontinue support for third-party cookies in the latter half of 2024, the advertising industry must adopt new strategies to navigate the challenges of the Cookieless era. According to Dong-Jin Son, CEO of Dexter Krema, systematic collection and analysis of customer data to generate actionable insights and deliver personalized content is key to thriving in this new environment. Adplorer leverages collected data to provide customers with precise and relevant information at the right moment, ensuring that consumers receive meaningful content that aligns with their preferences. Integrating Generative AI and LLM-Based AI Bots Dexter Krema has significantly enhanced Adplorer's capabilities by combining Large Language Models (LLMs) with proprietary algorithms to develop a powerful AI bot. This AI bot identifies consumer search intent and segments the consumer decision journey (CDJ) into detailed personas, enabling the creation of highly targeted marketing content. These personas are then used to tailor advertisements for diverse media platforms such as banner ads, social media campaigns, and video platforms, allowing businesses to deliver highly personalized and impactful marketing. Son emphasized, "Search keywords and metadata serve as objective indicators of consumer interests, enabling us to generate actionable insights and deliver customized content that meets consumer demands." The Future of Hyper-Personalized Marketing with Adplorer Dexter Krema has embraced Generative AI technologies to streamline its operational pipelines, reducing both time and costs associated with traditional processes. Adplorer supports real-time feedback loops, converting campaign data into valuable insights for continuous optimization. This capability positions Adplorer as a vital solution for businesses aiming to thrive in the competitive AI advertising market. Son added, “AI is becoming increasingly indispensable across global industries, and Adplorer represents a paradigm shift in hyper-personalized marketing. It’s a solution that will shape the future of digital advertising.” As the global digital marketing market is projected to reach 88 trillion KRW by 2027, Adplorer is poised to become a leading tool for delivering tailored advertising with unparalleled efficiency and precision. Adplorer, A New Chapter in Digital Marketing Adplorer is a cutting-edge AI marketing solution tailored to the challenges of the Cookieless era and the demands of hyper-personalization. It empowers businesses to craft data-driven marketing strategies and execute them with remarkable precision. Dexter Krema remains committed to advancing Adplorer’s capabilities and leading the charge in the evolution of AI-powered marketing.

In today’s rapidly changing advertising landscape, delivering personalized ads to target consumers is no longer optional—it’s essential. However, restrictions on third-party cookies and increased ad blocking make it increasingly difficult for companies to enhance advertising efficiency. In response to these challenges, Dexter Krema introduced its new AI-powered solution, Adplorer, to address these issues effectively. The Context Behind Adplorer’s Development At the Spring Conference of the Korean IT Service Society last May, Dexter Krema unveiled Adplorer, a generative AI-powered solution for hyper-personalized marketing. In his presentation, Gyu-Tae Park, head of Dexter Krema’s Marketing Tech Division, highlighted how Cookieless policies and stricter privacy regulations are creating challenges for companies. Adplorer, he explained, is an efficient tool designed to help businesses adapt to these changes. Hyper-Personalized Marketing with Adplorer, Targeted and Relevant Advertising Adplorer redefines personalized marketing by turning traditional ads into user-specific, relevant information. By combining consumer search keyword data with AI, Adplorer delivers tailored advertising content based on individual interests. This approach minimizes irrelevant ad exposure while ensuring that consumers receive valuable and meaningful information, enhancing their overall experience. CEO Dong-Jin Son emphasized that Adplorer maximizes resource efficiency and introduces a new paradigm in digital marketing. Adplorer not only optimizes data utilization and reduces advertising costs but also enhances targeting precision, making it a game-changing tool for companies. Key Features of Adplorer for Hyper-Personalized Marketing Adplorer provides a suite of advanced features, including CDJ Analysis, Persona Creation, VOC Analysis, and Automated Content Generation, enabling businesses to craft effective personalized marketing strategies. Each feature leverages data to reflect customer preferences and deliver tailored advertising and content. CDJ Analysis: Generates keywords for each stage of the consumer decision journey, enabling optimized advertising strategies. Persona Creation: Develops ideal customer personas based on CDJ analysis and long-tail keywords for precise targeting. VOC Analysis: Analyzes customer feedback (Voice of Customer) to generate content topics that incorporate positive and negative sentiments. Automated Content Generation: Uses AI to create ad copy, social media content, and more, saving time and reducing costs. Adplorer’s Vision and Future Outlook With Adplorer, Dexter Krema is setting a new standard in digital marketing. The company is committed to ongoing research and development to provide even more refined marketing solutions. By enabling businesses, regardless of their budget, to execute efficient and precise marketing campaigns, Adplorer offers significant value to both companies and consumers. It’s a revolutionary tool poised to shape the future of personalized advertising.